Olive growing in Greece, started mostly on small family estates, where a particular relationship is built between the olive growers and the olive trees, with respect and care as predominant features. It is a loving relationship that bears precious fruits.
Thus begins the history of our company,established in 1912, in Kalamata, a town of the Peloponnese region in southern Greece, where the highest quality of olive oil is produced since ancient times. The fine olive oil that Plemmenos family produced under Primo & Alfa brands became world famous, thanks to exports to USA, Germany, UK, Brazil, Australia, New Zealand. In 1975 the company introduced innovative marketing with direct sales and house delivery so soon it became one of the most popular olive oil brands in Greece.
In 2006, the company heavily invested in modernization and moved into new facilities, with state-of-the-art machinery , that allow the traceability and security management to fully meet HACCP standards. Additional investments in new technology took place in 2009, when the company was acquired by IFANTIS Group of Companies, so that it could optimally respond to increased demand by both the local and international market, while maintaining the highest standards of constituency and quality. The new brand “esti” was successfully introduced in 2010. Since then, “esti” has grown into an international brand sold in more than 20 countries. In 2013, our company was merged with Lelia SA, a leading Greek Olives company established in 1989 and the new company was renamed to Lelia Foods S.A.